Brand Style Guide
Toucan Royale is an online game provider built for the modern era of iGaming. The brand combines tropical energy with royal confidence: a crowned toucan set against the deep greens of the rainforest, sparked by flame-orange and golden-yellow accents. The identity should always feel fresh, exciting and reliable.
Every design decision starts with the player experience. Interfaces stay clear, readable and generous.
We take creative risks. Visuals are vivid and confident, never timid and never cluttered.
Polish and performance across every title and touchpoint. Details matter, from icons to animations.
Certified across jurisdictions, optimised for every device. The identity must work at any size, anywhere.
The logo has three versions: the primary logo (crowned toucan emblem with the wordmark below), the horizontal logo (emblem left, wordmark right) and the logo mark (emblem only). The primary logo is the default choice wherever space allows; the horizontal version is for wide, low formats such as website headers, banners and email footers. On light backgrounds, use the purple horizontal logo. The logo mark is intended for small formats such as favicons, app icons, social avatars and watermarks. The mark and the primary logo are never used together in the same composition.
Always prefer the full-colour logo. The monochrome versions exist for single-colour production: engraving, embossing, stamps, faxes and print processes where colour is not available. On screens, the black version uses #000000 and the white version #FFFFFF. In print, use the deepest black the process allows.
The safe area keeps the logo visible and recognisable by preventing other elements or text from crowding it. The clear space unit X equals 20% of the emblem's height and must remain empty on all four sides, in every application and at every size.
Minimum sizes guarantee that the crown, eye and beak details stay legible in every medium, on screens as well as in print.
The full-colour logo is designed for the brand's dark green backgrounds, where it has maximum contrast. It also works on black and on photography behind a dark overlay. On light, orange or yellow surfaces use the black monochrome version; the white monochrome version is reserved for black and near-black backgrounds. Never place the colour logo on busy imagery without an overlay.
The logo is a fixed piece of artwork. Never redraw, recolour or rearrange it.
The palette is built on three rainforest greens, energised by two accents: flame orange for action and royal yellow for highlights and reward moments. Cards, panels and raised layers are not separate colours — they are translucent white (4–8%) over the green backgrounds. Layouts should stay predominantly dark green; the accents are spice, not the meal.
| HEX | #081A12 |
| RGB | 8, 26, 18 |
| CMYK | 69, 0, 31, 90 |
| Use | Page background |
| HEX | #0F2A1F |
| RGB | 15, 42, 31 |
| CMYK | 64, 0, 26, 84 |
| Use | Section background |
| HEX | #8BAA9D |
| RGB | 139, 170, 157 |
| CMYK | 18, 0, 8, 33 |
| Use | Muted / secondary text |
| HEX | #E8612A |
| RGB | 232, 97, 42 |
| CMYK | 0, 58, 82, 9 |
| Use | Primary CTA, links, focus |
| HEX | #FED12A |
| RGB | 254, 209, 42 |
| CMYK | 0, 18, 83, 0 |
| Use | Highlights, crown, reward |
| HEX | #FFFFFF |
| RGB | 255, 255, 255 |
| CMYK | 0, 0, 0, 0 |
| Use | Primary text on dark |
Drawn from the toucan's beak and plumage in the logo. Use sparingly as supporting tones in illustration, game art and gradients with the rainforest greens; never for text or UI controls.
| HEX | #8054A2 |
| RGB | 128, 84, 162 |
| CMYK | 21, 48, 0, 36 |
| Use | Beak highlight, illustration |
| HEX | #483A5B |
| RGB | 72, 58, 91 |
| CMYK | 21, 36, 0, 64 |
| Use | Plumage shading |
| HEX | #3F1946 |
| RGB | 63, 25, 70 |
| CMYK | 10, 64, 0, 73 |
| Use | Outlines, dark gradients |
Two typefaces carry the brand voice. ABC Social Condensed (Book) is the display face, used for headlines, navigation, buttons and labels, always set in uppercase. Google Sans (Regular) is the workhorse for body copy, descriptions and UI text. Fallback for both, when the brand fonts are unavailable, is Arial.
Interfaces are built from soft, rounded cards on translucent frosted-glass surfaces floating over the green backgrounds. Elements have no borders — separation comes from the translucent fill and blur, never from outlines. Buttons are set in the display face, uppercase, with generous padding and rounded corners.
Rounded corners everywhere: 16 px on cards and panels, 8 px on buttons and inputs, full pills on chips and badges. No sharp or cut corners.
Two background greens — Deep Jungle and Jungle. Surfaces stack as translucent white: 5% at rest, 8% on hover. No borders; hairline dividers at 12% white only where needed.
Frosted panels at 4–8% white with 8–12 px blur, used on cards and over photography and game art.